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More Blue.



I love Jet Blue. I've flown them twice now for a total of six individual planes. RDU to JFK, and JFK to California.

New planes. Leather seats. 30 plus channels of live television. Pleasant employees. (Would your son like to have his picture taken in the cockpit before we take off?) Boarding passes you can actually make sense of. Large overhead luggage bins. Plenty of legroom. And they're inexpensive. And their website works.

In terms of everything but food service, a standard Jet Blue seat is better than a business class seat on a legacy carrier.

Why can't the rest of the industry do this? And if they can't, why don't they just crawl off and die and leave Blue to manage the nation's air travel?

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  1. Anonymous Kevin Says:

    Why cant the rest of the industry do this?

    The big diference is that Jet Blue is a point to point airline, instead of a hub and spokes airline.

    The legacy carriers were all build on a hub and spokes model which maximizes the number of markets an airline can serve. It's also very inefficient and expensive.

    Being a point to point airline, Jet Blue could cherry pick routes and secondary (non-hub) airports that were underserved. It allows them to maximize the use of their airplanes while minimalizing wasteful BS, like delays, sitting on the runway, etc.

    Lastly Jet Blue was well capitalized from the start allowing them to invest in newer planes with a lower total cost of ownership.

    The legacy carriers are too heavily invested in their current models to change. As a result they are dying. It's just taking awhile.

    Sorry for the lengthy finance nerb answer but I am a finance nerd and I love Jet Blue.

  2. Blogger Randy Rogers Says:

    All of that makes perfect sense to me, Kevin. I'm wondering why Southwest can't be more like JetBlue. They are point-to-point, and always have been. Are they just plain too large?

  3. Anonymous Kevin Says:

    Randy, I'm not really up to speed on Southwest's issues to give a full answer but their fleet is definitely aging. In their defense they were the one large airline that not only didn't need a gov't bail out after 9/11 but still managed to turn a profit in the following years.

    They run (or at least ran) a very tight ship from an operational standpoint and they've never claimed to be anything but a no-frills airline.

    Other than that I cant say much.

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